"All politics is local..." a quote attributed to former Speaker of the House, Thomas "Tip" O'neil.
Candidates at all levels should never forget this simple truth when campaigning. Finding and creating ways to connect with your electorate at a personal level can be time consuming, even tedious. They can also be the most valuable time you spend in your campaign.
When you knock on the door of a voter, look them in the eye, and ask for their vote, there is little else that can compare. Voters appreciate the genuine touches a campaign makes. Candidates who don't go this extra mile to "make politics local" typically don't see the winning side of an election night.
Regardless of the race you're in (Dog Catcher or Senate), finding ways to make a sincere and personal impression will pay off in spades (or votes)!
What creative ways have you found to make a lasting impression on voters?